Today

I was in the subway this morning and I saw this advertisement. I thought to myself: if you can read this advertisement.....well probably you don't need the service. I'm not a marketing genius....but seems kind of obvious to me how irrelevant it would be to put up a sign for English....IN ENGLISH.

If it said Learn English BETTER, I could understand. Better implies you have a grasp already and you would like to enhance what you already know about the English language. But if you can't speak a lick of English chances are you don't read it either. I highly doubt the immigrant population of New York read the Times every morning and then struggle to communication to their boss about their shitty paychecks.

Is it just me?

I mention this because I think sometimes we over look obvious things in pursuit of the bigger picture. Not realizing just how important the small details are. You have to remember who you are doing things for. If they are for yourself well then you can't let other people influence that. And if they are for other people, well you can't impose what you think on them.

It isn't an easy line to walk on but one that you have to try and balance on. Life is too exhausting as it is and wasting the wrong energy in the right place or the vice versa isn't something i would recommend to anyone.